Two products. Do not mix them up.
Most Singapore agencies sell a website, then go quiet, then invoice for “SEO”. Rebuildr splits the work honestly:
Core website subscription
Free rebuild preview, then monthly hosting, security, and agreed content updates. Business plans include light analytics and Google Business Profile hygiene. That is not a search-growth programme.
SEO + AEO Growth Engagement
A 6-month professional-services engagement. Same team as the rebuild. Sold only while the Core Subscription is active. Optional months 7–12 if you want to continue.
The problem with SEO in Singapore
Owners are sold vanity long-tail keywords, 50-row ranking tables, domain-authority theatre, and “page 1 in 90 days”. Those reports look busy. They rarely tell you how many people found the business, what they searched for, how many enquiries came in, and what happens next.
A rebuilt site that is fast and structured is the foundation. It does not, by itself, write one real page per service, correct the Google Business Profile, keep listings consistent, or measure whether ChatGPT names you. That is the search programme.
What the SEO programme actually does
Weeks 1–4: foundation
- check_circleConnect Google Search Console and Google Analytics. Backfill history. Write a baseline before material on-site changes. Accounts stay in your name.
- check_circleAudit what you rank for, what you do not, and what named competitors own. Your performance comes from Search Console — your data.
- check_circleCorrect Google Business Profile: categories, services, hours, photos, service areas.
- check_circleTechnical pass on the rebuilt site: indexable, fast, structured data, sitemap submitted, core facts machines can read.
- check_circleOne substantial page per agreed core service, ending in the questions customers actually ask — written so Google and AI assistants can quote them.
- check_circleLock 15–20 real customer questions for AI answer tracking. Not keywords. Questions, phrased the way a customer would type them.
Month one is closer: weekly contact while the site switches over. Then monthly cadence once the foundation is accepted.
Months 1–6: the work you are paying for
- check_circleArticles and service, condition, offer, or area pages written from your Search Console data and from questions customers ask on calls, WhatsApp, forms, and walk-ins.
- check_circleKeep Google Business Profile current. Keep primary directory listings consistent.
- check_circleRun the AI answer-tracking programme every month. See AEO Singapore.
- check_circleA one-page monthly report with four numbers only. You do not need to log into a dashboard.
Four numbers. Nothing else as “success”.
Every month the owner should be able to act on:
How many people found the business
What those people searched for
How many enquiries came in
What we did, and what is next
Figures come from your own Google accounts so you can check Rebuildr rather than take our word for it. If a month was flat, the report says so. We prefer year-on-year comparison where the business is seasonal. We will not report domain authority, 50-keyword tables with no buyers, or impressions alone as success.
How next month’s work is decided
There is no 12-month content calendar signed on day one. Each month we read your Google data:
- check_circleA page with impressions and no clicks needs a better title and a stronger opening, not more content.
- check_circleA page with clicks and no enquiries has a conversion problem, not a search problem.
- check_circleA question with impressions and no page needs a page.
AI helps scope the analysis. A person publishes. We will not invent prices, credentials, case results, or statistics. Where a fact is missing, the page waits or the gap is labelled as your decision.
Honest timeline — not a ranking guarantee
Impressions move before clicks, and clicks move before enquiries. That is why month two can look as if nothing happened. This is a planning horizon, not a promise of position, traffic, or revenue:
| Window | What typically happens |
|---|---|
| Weeks 1–4 | Foundation. Site live, redirects in, profile corrected. A migration can dip briefly. Map results can move within days. |
| Months 1–2 | Impressions rise. Local and map movement. Clicks often still flat. |
| Months 2–3 | Rewritten pages start competing on long-tail terms. First real numbers appear in the report. |
| Months 3–4 | Clicks begin to convert. First enquiries that can be traced to search. |
| Months 4–6 | Compounding. Head terms may move. Enquiries become a trend rather than an anecdote. |
| Months 6–12 | Where the work usually pays. Available as optional continuation, not auto-renewed unless agreed. |
We do not pre-select a vanity long-tail keyword and promise first-page rankings inside 90 days. We will not sell that outcome, and we will not withhold fees against it.
Packages
Two named packages, same method. Fees are quoted per client in a Statement of Work — not published as a range on this page.
| Search Growth | Search Advisory | |
|---|---|---|
| Term | 6-month Initial Engagement | 6-month Initial Engagement |
| Core service pages in foundation | 3–5 | 4–8 |
| Monthly content | 2 pieces | 4 pieces |
| Report | One page, four numbers | One page, four numbers |
| Strategy call | Not after month 1 | 45 minutes each month |
| AI question set | 15 questions, 5 engines, repeated runs | 20 questions, 5 engines, repeated runs |
Work does not start until the engagement deposit has cleared. Email hello@rebuildr.dev for a Statement of Work.
Related website work
Search growth sits on a rebuilt site. If you still need the site itself:
Website Rebuild Singapore
Replace WordPress, Wix or custom stacks. Learn more →
Website Design Singapore
Preview-first SME web design. Learn more →
Website Build Singapore
New SME sites, not only redesigns. Learn more →
AEO Singapore
How we measure ChatGPT, Perplexity, and Google AI answers. Learn more →
Local Singapore trust
Rebuildr is operated by Socialmethod Pte. Ltd. Contact: hello@rebuildr.dev. The website team and the search team are the same team, which is why this programme only runs on top of an active Rebuildr website plan. Google accounts stay in the client’s name. If you leave, you take the history.
Frequently asked questions
Is SEO included in the Rebuildr website plan?
The rebuild includes SEO foundations: fast pages, metadata, headings, schema, sitemap, and mobile structure. Business plans include light analytics reporting and Google Business Profile hygiene. The SEO + AEO Growth Engagement — service pages from your data, monthly content, AI answer tracking, and the four-number report — is a separate 6-month professional-services engagement.
Do you guarantee first-page rankings?
No. Search engines and answer engines change without notice. We will not sell “page 1 in 90 days”, and we will not withhold fees against a ranking promise.
What is AEO?
Answer Engine Optimization is the work of making a business findable and quotable in ChatGPT, Perplexity, Google AI answers, Gemini, and Copilot. Offering “AEO” is no longer a differentiator. Measuring it as a repeated-run rate is. Details on the AEO Singapore page.
Who is this for?
Singapore SMEs on an active Rebuildr website plan — clinics, F&B, gyms, professional services, and other local businesses that need enquiries from Google and from AI assistants, not a ranking screenshot.
How do I start?
Preview or switch the website first if you are not already on Rebuildr. Then email hello@rebuildr.dev. Work does not start until the engagement deposit has cleared.